Ready to Rock your handmade or art based business?


If you:

– Are ready to turn your hobby into a profitable business

– Want to rock your handmade or art-based business full time

– Already have a business, but need to attract more customers, market efficiently, or are always running out of time

then you’ve come to the right place!


My name is Shai, and I am a 10-year veteran of handmade selling (starting with Etsy) with 4+ years of social media marketing and campaign management experience. I know as well as anyone that running your own business isn’t easy – especially for us right-brained, creative types. However, with the right knowledge and tools, you can brand and market your products in such a way that you’ll have full-time sales, repeat customers, and learn to rock your business without running yourself into the ground. It can be done!

The Book

I’ve turned a decade of Etsy experience into 109 pages of time-saving tips, action breaks, worksheets, and photo examples covering everything from photography to SEO and Keywords.  This ebook is one you and your shop can’t afford to miss!

The Course

Running your own shop isn’t easy. I’m here to make it easier for you! Using my 10 years of Etsy experience and 5 years of experience working with national and international social media campaigns, I will teach you tips and tricks to make your shop better and attract the right customers.

Work With Me!

Confessions of an Etsy Seller

Hello, my favorite Rockstars! My friend Christina Anthis from The Hippy Homemaker and I did a Blab on Etsy a few nights ago, and answered all sorts of questions about how to sell on Etsy. I know I answer Etsy selling questions right here on the blog and, of course, I... read more

10 Ways to Beat Manic Monday Blues

It’s yet another Monday, and you’re sitting there with your coffee trying to get motivated. Yeah, me, too. And it’s already 10:30. Looking at my ‘to-do’ list, I’ve already managed to cross numerous things off of my list but,... read more

Rockin’ Life…with an Invisible Illness. Sort of.

My name is Shai Ford – sooner, rather than later, it will be Shai Bearden. My urh-mazing fiance is a firefighter. My even more amazing kiddos (sorry, babe), are 11 and 4. I have a thriving Etsy shop, an even more successful coaching biz, and I am the co-CEO of... read more